The challenge
Are you swimming in a sea of quantitative and qualitative data? Watching KPIs rise and fall each quarter with no lasting impact? Reviewing product proposals with no clear connection to mission or strategy? Reading breathless articles on augmented reality and artificial intelligence?
With all this swirling around you and your team, how the heck do you decide which product to build, and for whom? How do you convince the execs, the cross-functional team, and the rest of the company that it’s the right way forward?
Answering questions like these is the common thread running through the five startups, four Fortune 500 companies, and two consulting firms I’ve been a part of over the decades, launching new products from scratch as well as evolving and growing existing products used by hundreds of millions of people.
What I do
Product Strategy
What are the goals of your customers? What are the goals of your business? Schedule & technology constraints? Strike the right balance to win hearts, minds, and $.
Product Innovation
Not for style points or brochure copy, but as a result of real-world problem solving that moves your users and business forward. Sparks fly when you’re on the right track.
Product Management
End-to-end product management for 0-1 product development and the evolution of cash cow products alike. Launch the right product to the right audience, right on time.
Companies I've worked with
Projects I've led
Fantastic people I've worked with
“Wayne has the rare ability to bring insight to corporate strategy at ‘30,000 ft’ board meetings, and dive right back down to designing the latest social motivation features with his team. What I’ve absolutely loved is Wayne’s way of strengthening the culture of a team…being open, communicating with trust and respect.”
“Wayne is an end-to-end product guy, extremely smart and funny as hell. He is a strong manager and mentor—his team loved working for him and a year later they still remind me of how much they miss his insights, wit and wisdom. Consider yourself very lucky if you get Wayne on your team!”
“Wayne is one of those rare people who can comfortably straddle the worlds of blue-sky creativity and buttoned-down business management. He has the bearing of a leader who inspires both respect and admiration from those who work with and for him.”